Mrs. Michelle Chong is CEO and co-founder of Honey Bun (1982) Limited, which has been in operation for over 35 years. She is the Chief Executive Officer responsible for strategic planning and day-to-day operations. Mrs. Chong’s strengths include finding opportunities in challenges, strategic planning, team building and process engineering systems that create value and add consistency to manufacturing. Mrs. Chong views brand Jamaica as a potential power house in the global market, and is a proponent of the idea that Jamaica can take advantage of the window of opportunity it is currently being afforded, by innovating and taking a proactive “can do” approach. Her passion for development of human resources has created a unique and dynamic culture that continues to be one of Honey Bun’s key competitive features. Michelle is Co-president of the Jamaica Manufacturers & Exporters Association. In 2016 she was selected as a Quality Ambassador for the Bureau of Standards. Over the years, she has been ranked in categories such as the Top 50 Caribbean CEOs and the Top 50 Businesswomen both by Business Suite and as the #1 Jamaican CEO in the Junior Market in 2016. Honey Bun was founded by Michelle and her husband Herbert who serves as Chairman. Their sons, Daniel, and Dustin, are members of the Executive team as Chief Operations Officer and Chief Sales & Marketing Officer, respectively. The Company is an independent Bakery listed on the Jamaica Stock Exchange (JSE) Junior Markets in June 2011 and is the first Bakery in Jamaica to be HACCP certified. Besides being ranked among the top 10 in the Caribbean by Businessuite, Honey Bun has consistently won JSE Best Practices Awards each year for the last few decades, such as the Governor General Overall Best Junior Market Company Award; the Corporate Governance Award; and the Award for Corporate Disclosure and Investor Relations, to name a few. The bakery is also a Gold ADDY Award recipient. Michelle is a graduate of York University, Toronto, Canada, where she gained a Bachelor of Arts degree. She is also trained as a certified HACCP consultant through BRI International, Canada and the Bureau of Standards Jamaica.